Collection: 9ct Gold Love and Hearts Charms

Any item over 1g is hallmarked, which is the legal minimum weight of metal that requires a hallmark. Items under this weight may include other marks like '375' which is indicative of the purity of the metal (375 is the mark for 9ct Gold). Any hallmarked charms are done through the Edinburgh Assay Office.

Yes. If a charm states '9ct Gold' on Sayers London, then that is what it is made from. Our parent company, Jewellerybox Ltd is an Assay Assured jeweller. This means that our products are periodically sent to the Assay Office in Edinburgh to be checked for purity, so you can be certain that the items are authentic, solid 9ct Gold.

Pre-owned charms are often cheaper, but they're sold as seen: hollow designs can be thinned or dented, split rings can be worn, and hallmarks can be rubbed illegible or invalidated by past repairs. Every charm here is new, at full original weight, hallmarked to current UK standards (all items over 1g), fitted with a fresh split ring or bail so it attaches cleanly to your bracelet or chain, and sent gift boxed with free UK delivery. If it isn't right, it's covered by our returns policy and our 2 year warranty.

The number refers to how much pure gold is in the metal: 9ct is 37.5% pure gold, 14ct is 58.5%, and 18ct is 75%. Higher purity means a richer yellow colour but also a softer, more expensive metal. For charms, 9ct gold offers the best balance — it's the most durable of the three, the most affordable, and still has a beautiful warm gold tone. It's also the most popular gold purity in the UK, which is why the vast majority of our charm collection is 9ct.

Yes — 9ct gold is actually the most durable gold purity available. Because it contains a higher proportion of alloy metals alongside the pure gold, it's harder and more resistant to scratches and dents than 14ct or 18ct gold. That makes it an excellent choice for charms, which tend to move around on a bracelet and knock against each other during everyday wear.

Absolutely. 9ct gold is hard-wearing and resistant to tarnishing, so it's well suited to daily wear. Just slip your charm bracelet off before heavy manual work, swimming in chlorinated water, or applying hand cream and cleaning products. With a little common sense, your charms will keep their colour and shine for years.

9ct gold is low-maintenance compared to most metals, but a little care goes a long way. Wipe your charms with a soft cloth after wearing to remove oils and moisture. Store them in a jewellery box or pouch when you're not wearing them, and avoid contact with perfume, hairspray and cleaning products. If they need a deeper clean, warm water with a drop of mild washing-up liquid and a soft brush will do the job — just dry them thoroughly afterwards.

9ct gold is well tolerated by most people and is considered a safe choice for sensitive skin. It doesn't contain nickel, which is the most common cause of jewellery-related irritation. If you've had reactions to cheaper metals in the past, solid 9ct gold is a reliable step up.

Our gold charms come with an open jump ring. These would need soldering by a local jeweller to attach to an existing bracelet. If you are purchasing a bracelet from us at the same time, we can attach charms to it for you - just let us know in the order notes as you purchase. We can also provide 9ct gold split rings (similar to a keyring, but much smaller) that will allow attachment to charms without soldering. Please get in touch if you would like a split ring to be included on your order - there is a charge for these.

Some of our charms allow this where there is space. Look for the 'Personalisation' label, or the 'Add Personalisation' button on the product page. You will be able to add text or a monogram and choose a font. We can also offer image engraving for simple logos and motifs. Please get in touch to find out more about image engraving or more custom designs.

Our standard shipping (Royal Mail Tracked 48) usually takes around 2-3 days. We offer an upgraded shipping service, (Royal Mail Tracked 24), which takes 1-2 days. These timings are just estimates, however.
If you need your item urgently, we also offer Next Working Day shipping, which will guarantee your item will arrive next day, Mon-Sat. You will need to be in to sign for your order in this case.

If you place your order before 4pm on a weekday, it will always get shipped the same day.

Start with a bracelet as your base, then add charms that mark meaningful moments over time. Our guide on how to build a charm bracelet walks through choosing a bracelet, picking charms with meaning, and adding them safely. For detail on charm sizes, weights and attachment types, see our 9ct gold charms buying guide.